In the beginning was the word. And the word was advere.

The latin verb that means 'to turn to' and that gives us the english 'advocate' and 'advertise'.

Having first studied law in my native Scotland, before working as a copywriter and a creative director for advertising agencies in London, Dubai, Warsaw and Brussels, I now find myself comfortable with either.

And familiar with how and when to use both.

Not just to turn a telling phrase but also to construct a convincing argument.

And then to work with like minded talent to communicate it.

Wherever it works hardest to engage and to persuade your customers and your stakeholders 'to turn to' you.